In December 2007 we became project managers of City Strategy Leicester, a Department of Work and Pensions initiative, also operating in 14 other cities throughout England.
The purpose of City Strategy was to find new and innovative ways of supporting the long term unemployed and hard to reach members of society back in to employment.
City Strategy set out five key objectives:
- To coordinate engagement activities with employers to address their needs for a well trained and motivated workforce
- To remove the barriers that stop residents in disadvantaged areas from seeking, competing for, and obtaining employment
- To develop accessible training (Routeways) and employment centres (Multi Access Centres) in the heart of disadvantaged areas
- To help residents obtain sustainable employment, and to progress within the work-place. Improve in-work support to employers and workers, and share best employment practice across the city
- To improve the way in which public, private and voluntary sector agencies work together, commission services, and monitor progress.
City Strategy association with Work Highcross
The development of the new Highcross Shopping Centre which opened in September 2008 created 2000 new jobs in 120 new retail outlets and 15 new restaurants and bars. City Strategy supported these new employers to find suitable employees to fill these posts by using a “Brand Fit” method of matching employers and employees.
City Strategy helped to develop sector specific pre-employment routeway courses delivered by local colleges to increase the knowledge and skill of clients who were ready to start work and had a particular interest on one of these sectors – retail, hospitality, construction, business, health and social care.
By December 2009, over 1400 clients who were previously unemployed had gained employment thanks to City Strategy.
The success of the routeway pre employment training project in 2009 led to the partnership co-ordinated by Business Builder winning major awards including:
Winner 2009 Partnership & Collaboration
National Winner 2009 Partnership Works
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